Our Team

One of the things that makes SFM stand out from the crowd is our team. Each person has been carefully chosen not only for their outstanding expertise, but also for having the same passion and drive as our founders - Jay and Stuart - when it comes to delivering high value to our members at every turn.


  • Justin Woolf

    Leadership, Marketing, Business Consultant

    Justin's speciality is illuminating people's innate power so they can achieve their fullest potential. His experience includes building three multimillion dollar businesses. Justin's best friends are his Bullmastiff's Stella Bella and Piggy Rose.

  • Ashley Burley

    SFM System Consultant

    Bringing his insider expertise in online marketing and an easy-going personality, Ash guides our new members in getting on track successfully. His out of hour's activities include soccer, boxing and wrestling with his overly-excited dogs.

  • Daniel Keith Stewart

    SFM System Consultant

    With his outstanding customer experience skills and online marketing expertise, Daniel guides our new members on their journey like a lighthouse. Out of hours, he loves music, keeping fit and spending time with his twelve nieces and nephews.

  • Mark Hayes

    Business Strategy

    With over 30 years in global product sales, Mark is a rock star when it comes to data-driven, strategic planning that helps our members achieve their business goals. He makes his home in sunny Florida and has the muscles to match his brains.

  • Oliver Mallory

    Business Consultant

    Oliver excels as a Small-to-Medium Business Growth Consultant and he's passionate about helping our members achieve success. Out of hours, he enjoys playing football (soccer), learning about future technology and getting creative with making music.

  • Lauren Kingsman

    New Member Services

    Lauren's expertise lies in luxury customer service and sales. She has a sparkly, happy go lucky personality and gives our new members a warm welcome. Lauren is in her element when keeping fit, exploring new places and playing with her four dogs.


  • Brenda Campbell

    Member Services

    Brenda brings 15 years' expertise and a huge heart to the table. She heads our support team helping members get setup with their business platforms. Brenda and her husband love spending time with their grandchildren and watching baseball.

  • Irene Webster

    Community Liaison

    Irene brings her huge heart to the world of social media and our entire community. She has a wide scope and a very large presence here. Irene recharges by making her home an oasis of inspiration and walking her 'special beach'.

  • John Bromley

    Member Services User Experience

    John is a top notch support specialist with heart and he also has a passion for enhancing online user experience. Out of hours, John is an avid entrepreneur with his own business. Not stopping there, he loves playing guitar and keeping fit.

  • Rebecca Bromley

    Accounts & Billing

    Rebecca is a small-business support specialist, both for SFM and as an entrepreneur. She feels strongly driven to help others achieve and to leave things better than she finds them. Rebecca lives on a farm - she enjoys kayaking and candle-making.

  • Patrizio Pezzutto

    Member Services System Consultant

    Patrizio joined SFM as a student in the summer of 2015 and became part of our Support Team in 2016. He feels his purpose is to inspire others to be the best they can be. Other talents include being an espresso connoisseur and a prolific musician.

  • Sandra Lemming

    Member Services System Consultant

    Sandra has a diploma in business and 30 years' experience in customer service. She loves helping people find their inner potential and achieve their dreams. Out of hours Sandra can be found cooking with family or sitting in the sun listening to music.

  • Frank Sieben

    Member Services System Consultant

    Frank has the gift of truly listening to people and spreading the love - he inspires by always speaking from the heart. Being highly creative, Frank is a gifted songwriter and music producer. He also owns a business and does motivational podcasts.

  • Jill Humphreys

    Member Services System Consultant

    Jill comes from a long line of entrepreneurs and has a wealth of experience in a number of fields. She loves helping to empower people. Other passions include Italian food, moonlit chats and walking her four-footed soul mate Westie along the coast.

Content & Design Creative

  • Justin Lingenfelter

    Content Management

    Justin is the magic touch behind the scenes - he publishes our training curriculums, daily broadcasts and more. Justin and his wife love pulling funny faces when people least expect it and taking their two beautiful sons on fun outings.

  • Melissa Fletcher

    Brand/Content Conversion

    With 15 years' corporate expertise in online marketing, Melissa specializes in creating digital brand trust and breathing life into all things content. Out of hours, she can be found reading or strolling through scenic landscapes.

  • Alex Eastman

    DEA PLATINUM Director

    Alex proved his mettle by building a successful Internet Marketing School before selling it. Now heading our PLATINUM team, he helps members take their businesses to the next level. Among other talents, Alex is a semi-pro footballer.

  • Tony & Carmen Matthews

    Corporate Social Media Strategy

    DEA BLACK Level members Tony & Carmen bring their skilled social media magic to our team. They also own two successful digital businesses. This dynamic duo has been living the laptop lifestyle travelling the world since 2014, with no plans to stop!

  • Sarah Magazzo

    Content Specialist

    With a BA in communications and her experience as a social media manager, Sarah manages our corporate blog, brings vitality to online content and also helps keep our members feeling motivated. Out of hours, Sarah loves travelling the world.

  • Patty Peery

    Social Media & Video Curation, SFM ELITE Coach

    Patty's passion is social media and making our members feel welcome. She is also our curator of company videos and training. Out of hours, Patty gives much of her time to cci.org - training service dogs that help people with disabilities.


  • Carol Kubassek

    Team Facilitation (Administration, Compliance, HR)

    Carol's expert reach extends to all areas of SFM operations, from smoothing the path for team members to keeping us dialed into the vision of our founders. Carol brings over 15 years' experience in business, including the ongoing success of her online boutique company. Out of hours, Carol enjoys photography and is devoted to her adorable family of rescue animals.

  • Kerry Larson

    Project Management

    With over 14 years of project and team management expertise, Kerry is passionate about moving our projects forward in the most effective way possible, so we can deliver life changing experiences for our members. He is an avid Star Wars fan and makes sure that The Force is with us at all times. When he's not sparring with Darth Vader, Kerry is a loving family man.

  • Danielle Wilson

    Marketing Leadership

    Danielle brings a decade of training, branding and entrepreneurial expertise to our team. She is passionate about personal development and showing marketers what it takes to create long term businesses success. Out of hours, when she's not spending time with her beautiful son, Danielle can be found creating pottery at her wheel or playing guitar.

  • Jay Williams

    Marketing Training

    A long standing SFM/DEA member and entrepreneur, Jay is the guide behind many of our helpful video tutorials and also provides training for ELITE's. Out of hours, he loves travelling, munching chocolate, playing football (soccer) and dance music.

  • Rich Reed

    Event Management, Administration

    Rich helps make our member events spectacular. He is also our all-round Fixer - big or little he gets the job done, and having a military background he's all about efficiency. Rich is driven and inspired daily by his wife and three beautiful kids.

  • Kristin Reed

    Event Coordination

    With vast experience in Events Planning, Kristin's magic touch makes our gatherings unforgettable. She lives for her husband and three kids - Kristin can be found rooting for her energetic youngsters at soccer, ballet, track practice and more.

  • Bert de Waal

    Finance Administration

    Bert is our "Numbers Guy" - from accounting wizardry to taking care of payroll. Having built his career in engineering and then the transportation industry, he brings over 25 years expertise to the table. Out of hours, Bert is a Star Trek fan, keyboard player, health juicer and motorcycle enthusiast. He and his wife are devoted to their adorable family of rescue animals.


  • Jason Beach

    Tech Management

    Having an extensive background in in Photoshop design and bringing ideas to life on screen, Jason's talents also extend to project management and front end development. Out of hours, he enjoys playing guitar, going to concerts and travelling.

  • Jonas Beel

    Platform Development

    With a BA Degree in marketing and a passion for this field, Jonas has a real eye for design which complements his excellent web development skills. Out of hours he is a devoted husband and father, guitar player and sports enthusiast.

  • Marius Gabriel

    Director of Digital Business Lounge

    Marius is the force behind making our business suite (DBL) a leading, cutting-edge platform. With a passion for digital marketing and entrepreneurship, he is dedicated to building online systems that inspire people to realize their dreams. Out of hours, Marius loves to play pool, BBQ, read and travel Europe. He and his wife are the proud parents of a beautiful baby girl.


  • John Jackson (‘JJ')

    Leadership Development

    With his passionate communication style, JJ brings a powerfully fresh conversation to the concepts of true leadership, transformation and positively impacting others. He has a unique understanding of the principles needed for personal and entrepreneurial success. Out of hours, JJ is a gifted portrait artist and woodwork creative. He also loves coaching his son's basketball team.

  • Guy Ferdman

    Member Training

    Co-owner of the SatoriPrime legend at SFM, Guy shares his advanced marketing expertise with members each week. Out of hours, some of his interests are personal development and meditation. Guy adores his two cats and loves to travel the world.

  • Ilan Ferdman

    Member Training

    Co-owner of the SatoriPrime legend at SFM, Ilan shares his advanced marketing expertise with members each week. Tennis, driving fast cars and DJing are just a few of Ilan's many hobbies when he's not relaxing with his beautiful wife and two kids.

  • Christian Bir

    Marketing Compliance Consultant

    DEA BLACK member Christian is a master at Google Compliance and shares his knowledge with our team so we never make the search giant angry! Out of hours, he loves to DJ, dance and spend time with his beautiful wife and three energetic kids.

  • Greg and Fiona Scott

    DEA GOLD Level Member Training

    Authors of ‘Living A Laptop Lifestyle', digital freedom ambassadors Greg and Fiona are another of our major success stories. While enjoying stunning locations around the world, they share their invaluable marketing expertise with our community.

  • Mark Ford

    DEA BLACK Level Member Liaison

    Mark brings a wealth of experience to DEA as a former attorney turned successful entrepreneur. He is a top notch digital marketer specializing in zero-cost lead generation strategies. Mark is also a former DJ with over 1000 gigs under his belt, including Ozzy Osbourne’s 50th birthday party. These days he enjoys traveling the world watching cricket matches.